Advertising Campaigns
Versace Watches Fall-Winter 2024
The Versace Watches Fall-Winter 2024 collection shares the rich design codes of the House’s ready-to-wear collection and introduces innovative new shapes with an energetic clash of classic and contemporary style, crafted with timeless artisanal details, including the new Versace Dominus Skeleton timepiece.
Advertising Campaigns
Pre-Fall 2024
For Pre-Fall 2024, women’s designs center around staples of the Versace wardrobe—tailoring, knitwear, dresses, and denim. Each continue and develop recurring shapes and techniques which are at the heart of the House, making for a collection both consistent and unexpected.
Advertising Campaigns
Versace Mercury
The sci-fi-influenced design conceals a complex structure, consisting of 86 meticulously crafted components that are seamlessly cut and stitched together, of which the upper and lining alone consist of 30 pieces per pair, thereby creating a cocoon of comfort, protection, and support. As a result, the Versace Mercury sneaker is not just a shoe; it's a future artefact.
News & Projects
Versace x Elton John Aids Foundation for Pride 2024
To support and celebrate the LGBTQ+ community and this year’s global Pride celebrations, Versace is pleased to donate 10% of the purchase price of every Versace 2024 Pride collection item sold to the Elton John AIDS Foundation from May 22, 2024 to January 31, 2025.
News & Projects
Gold: Versace to the last atom
The deep color of gold is a longstanding signature of Versace, but images of gold in its nano scale show a hidden side to the metal’s beauty that is equally intrinsic to the House of Versace—ornate pattern. The first feature from Versace LAB, an experimental series with unexpected collaborators.
News & Projects
Versace at the Met Gala 2024
The Met Gala 2024 theme entitled, “The Garden of Time,” is inspired by the 1962 short story of the same name by J.G Ballard. The story explores the cycle of creation and destruction, and features a central garden of flowers which can be read as symbolizing preservation and frailty, beauty, youth, and innocence.
News & Projects
Versace Home: If These Walls Could Talk
The Versace Home 2024 collection was debuted during Salone del Mobile, Milan Design Week, with an immersive showcase within Palazzo Versace, Versace’s original Milan home and design Atelier at Via Gesù 12, titled ‘Versace Home: If These Walls Could Talk’.
News & Projects
Palazzo Versace Macau
To enter Palazzo Versace is to step into the House’s signature luxury lifestyle and be fully immersed in its iconic codes. Taking over one of the three towers of the Grand Lisboa Palace Resort Macau, Palazzo Versace Macau is the first Palazzo Versace hotel in Asia and shares a unique design expression that interplays an Italianate aesthetic with symbols rooted in local Chinese custom.
Advertising Campaigns
Cillian Murphy for Versace Icons
Versace announces Cillian Murphy as the debut men’s talent of Versace Icons. The dedicated campaign will be Cillian’s first for Versace and sees the Academy Award winning actor wearing key and timeless pieces from the men’s Versace Icons collection.
Advertising Campaigns
Versace Jeans Couture Spring-Summer 2024
Versace Jeans Couture presents its Spring-Summer 2024 campaign, "Metropolitan Nocturnes." The campaign, shot by Erica Snyder and directed by Alex Nazari, follows four individuals navigating the shadowy landscapes of Miami while wearing vibrant graphic motifs and all-over printed designs from the new season collection.
Lookbooks
Versace Jeans Couture Spring-Summer 2024
Versace Jeans Couture dives into a love affair with neon pop colors for its Spring-Summer 2024 collection. Leaning into the Y2K aesthetic, the collection is punctuated with graphic patchwork prints in precise cuts, and tailored denim pieces that draw inspiration from archival ready-to-wear.
Advertising Campaigns
Versace Jeans Couture Fall-Winter 2023
Versace Jeans Couture returns with its Fall-Winter 2023 campaign, entitled, "Artist Residency". Shot by Emily Lipson, the new seasonal campaign captures resident artists in their unique habitats of inspiration, with photographs full of authenticity, nostalgic textures, and a selection of print-overloaded styles from the new collection.
Advertising Campaigns
Greca Goddess Top Handle Bag
The Fall-Winter 2023 collection introduces the Greca Goddess top handle bag. Defined by Italian leather artistry and a structural design, the architectural curves of the bag’s body are mirrored by an arched top handle crafted in tubular leather with angular cut ends. The signature Greca sits to the bag’s front above a metallic Versace logo plaque, both in the color of deep gold.
Advertising Campaigns
Fall-Winter 2023
The Fall-Winter 2023 collection is presented in a dedicated image and video campaign starring Gigi Hadid, Irina Shayk, and Anok Yai. Shot in Versace’s classical palazzo at Via Gesù 12 in Milan, the image series by photographers Mert & Marcus includes black and white studio shots that put emphasis on the collection’s immediately Versace use of silhouette and cut.
Advertising Campaigns
Dua Lipa for La Vacanza
The collection is Donatella and Dua's shared vision of an absolute modern elegance for “La Vacanza”, the Italian for “vacation”, and encompasses the full Versace lifestyle; from perfectly cut tailoring and evening gowns, to bikini and terry cotton beachwear.
News & Projects
Versace at the Met Gala 2023
The Met Gala 2023, entitled, "Karl Lagerfeld: A Line of Beauty,” honors the work and life of designer Karl Lagerfeld, and sees Donatella Versace present a selection of custom Atelier Versace designs which bring together signatures of both Versace and Lagerfeld from across his career.
Advertising Campaigns
Spring-Summer 2023 Denim
For its Spring-Summer 2023 Denim campaign, Versace Jeans Couture turns its lens to New York City to profile burgeoning talent—starring musician Aaron Maine of Porches and 20-year-old multi-hyphenate—singer-songwriter, rapper, DJ, producer, and model - Talia Goddess.
Lookbooks
Versace Jeans Couture Spring-Summer 2023
Fusing futuristic codes with nostalgic references, Versace Jeans Couture meets somewhere in the middle to create a ready-to-wear collection that combines cutouts, asymmetric and oversized silhouettes in vibrant pop-colors for its Spring-Summer 2023 collection.
